No crap, no gimmicks, no scare tactics, no shame and no guilt. Your app is the first fitness product I’ve see that just tells it how it is and supports you in a calm, measured way. It allows you to focus on health but also enjoy life. I used to be the worst for thinking a takeaway had ruined my diet, but now I just switch the app to track weekly and adjust the next couple of days to stay on track! So easy!